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July 29, 2021
If you were a real estate agent in Maroochydore (QLD 4558) in 2011, you’d have had to compete against around 16,000 other professionals.
Years later, the real estate market has grown tremendously, and with it, the number of real estate agents and competition in the region has increased.
And that’s not all.
With modern technology, your prospective clients can access a larger pool of real estate agents from their computers and mobile phones.
While this is a good thing for your clients, it puts a lot of pressure on you as an agent. And without a good plan, you’ll quickly become invisible.
The good news is, there’s a way to turn this around.
Below, we give you four incredible tips to help you stand out as a real estate agent in Maroochydore.
Lead generation involves finding and listing more properties, connecting with new real estate prospects, and building long-term business relationships. As your network expands, your properties sell faster.
Some of the ways through which you can generate leads include:
Did you know? Most of your real estate clients are looking for you on the internet. However, even with a website, you have to rank higher than your competitors to appear in their search results. Or else you’ll lose a majority of these clients to your competitors.
Listing Loop provides a solution to this challenge by informing you about buyers in our database whose property search criteria matches your Maroochydore property listings.
Even better, the homebuyers get your details, too, allowing you to easily connect with each other.
Basically, you can still generate leads online even if your web page is ranking poorly. And all this at no cost.
Remember: Great prices can be achieved through Listing Loop’s off-market sales by eliminating time wasters. Cut to the chase and you can find committed buyers willing to pay above asking price.
“Myth: My clients will only work with me—only I can deliver quality service. Truth: Your clients aren’t loyal to you; they are loyal to the standards you represent.” Gary Keller
Your success in the real estate business depends on your ability to connect, collaborate, and build long-term relationships with other people. That's why you need to set yourself apart from other real estate agents by using your talents, personality, and interests.
In other words, as a real estate agency, perhaps think of yourself as a media company first. Market yourself just as much as you market your properties, build connections, and put a face to who you are.
Next, when coming to property marketing itself, make sure you stand out:
Staging means preparing a real estate property for the marketplace by decluttering, deep cleaning, depersonalising, repairing, and tastefully furnishing.
Related: 8 Tips and Tricks to Stage Houses for Sale in Australia
Here’s what your house should look like after staging.
Staging a real estate property will improve your clients’ experience by helping them to decide whether a house meets their expectations, generating space, planning ideas, and reinventing any flaws into delightful features.
Besides, it creates a wow factor that makes your listings memorable.
Specialising will help you stand out in several ways.
When you focus on particular clients or properties, you’ll get a clearer picture of your market’s pulse. You can tell when the market favours your real estate clients and advise them on the best deals.
Additionally, building your brand as a specialist will increase your like-minded referrals.
According to the type of property | Residential real estate speciality: If you specialise in this area of practice, you’ll facilitate the sale and renting of single-family homes. This area of practice is vast and has the lowest entry barriers. |
Commercial real estate speciality: Specialising in this area will mean focusing on clients who want to buy, sell, or rent offices, retail centres, or other commercial properties. | |
Luxury property speciality: This will involve selling different high-end properties. Luxury marketing, like other areas of specialisation, will pose unique challenges and require a novel approach to marketing, networking, and financing. | |
According to the type of Clients | Investor client speciality: As a real estate agent specialising in clients who sell properties for investment, you’ll need to understand real estate investment activities like fix and flip, buy and hold, and wholesaling. You’ll also need to project the return of investment (ROI) of different investments to advise your clients well. |
Buyer representative speciality: Taking this path means that you’ll only work as an advocate for buyers. | |
Seller representative specialty: These agents are also called listing agents. They only represent the house sellers. |
Join the rest of the real estate agents and clients in Maroochydore (QLD 4558) who have taken advantage of Listing Loop to sell and buy their off-market and pre-market properties faster.
Some of the benefits that you’ll enjoy as an agent include:
We're always happy to help with all the dramas and stressors of house buying and selling.
And if you're particularly tired of house-hunting, we've even partnered with buyer advocates who can check out homes for you and organise sales assessments and negotiations.
Our off-market and pre-market marketplace gives you VIP access to properties so you can get in first.
Just sign up at Listing Loop or download our app.
Discover pre-market and off-market properties you didn’t know were for sale.