Why off-market property sales can save you thousands

January 26, 2021

Save money and prioritise privacy with off-market property sales

Like anything, when it comes to selling your home there is no one-size-fits-all solution. As such, more and more sellers are choosing to sell their homes off-market as an alternative to traditional property marketing. Off-market selling offers flexibility, choice and importantly, it can save you thousands of dollars.

To sell your property off-market, this means selling it without the large upfront financial investment into a public advertising campaign. Instead, your property is directly marketed to an agent’s network of buyers or through an off-market and pre-market marketplace like ListingLoop.com.au.

Off-market and pre-market

The term “pre-market” refers to the gap between when a seller signs with an agent giving them the authority to sell the property and before any marketing kicks in. The property is officially for sale but only a handful of people know about it while the agent prepares the marketing materials. In this sense, the property is for sale but it’s off-market.

Different sellers have different reasons for selling off-market however the significant cost savings and privacy are often the top reasons. Using Melbourne as an example, a seller can pay anywhere from $3,000 upwards to have their property listed on a mainstream real estate website. For higher-end suburbs such as Toorak in Victoria, Double Bay in New South Wales and Paradise Waters in Queensland, property marketing can cost the seller a whopping $20,000.

With an off-market listing, the seller keeps these expensive advertising fees in their pocket until the property sells.

ListingLoop.com.au is the real estate industry’s first database of active property buyers and Australia’s first real estate marketplace that offers sellers a no risk opportunity to advertise their residential properties for sale through their agent with a no sale, no charge approach.

For buyers, they can access off-market and pre-market properties from leading agents Australia-wide when they register for free on ListingLoop.com.au. They simply select their property preferences such as the suburb they are looking in and their price range. When a new listing becomes available that matches the buyer’s criteria, they’re notified in real time.

As with any property listing, it only takes the right buyer to sell a property and with the support of a good agent, a seller must be assured that they’ll always get the best possible price. By marketing a property directly to people that have signed up and that are actively looking, it helps to stamp out a lot of the window shoppers, time wasters and sticky beaks.

While off-market property sales were traditionally happening mostly in the prestige property market with wealthy clientele prioritising privacy, off-market sales have skyrocketed across Australia throughout all price brackets. Inner-city agencies report they’re doing anywhere from 10-35 per cent of their sales off-market.

Other common reasons why off-market property sales are gaining momentum is sellers wishing to avoid the hassles of open for inspections every week, the restrictions with tenanted properties or the need to sell urgently and quickly.

This current market has forced real estate agents to be more agile, get creative and leverage technology to give sellers choice when it comes to selling their property. How they best spend their clients’ money to sell their properties has never been more important. Off-market property sales can save sellers thousands of dollars. Popular suburbs for selling off-market property across the east-coast of Australia include:

Popular NSW suburbs to buy off-market properties:

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