September 4, 2023
Selling properties off-market can offer a distinctive advantage for sellers, providing multiple benefits that enhance the convenience and cost-effectiveness of the process.
One of the main benefits of selling off-market is the high level of privacy it ensures.
There’s no 'For Sale' sign displayed outside your property and you avoid the hassle of open for inspections where anyone can wander through your home. Instead, you have the freedom to schedule private inspections at your convenience, effectively bypassing the time-wasters and nosy neighbours.
Moreover, selling off-market allows you to save on substantial property marketing costs, which can range from $5,000 to $8,000 on average and may even exceed $15,000 for certain properties. These savings can significantly boost your overall returns from the sale.
Off-market properties typically fall into two categories: true off-market opportunities where the seller wishes to keep the sale more private with no advertising, and pre-market opportunities where motivated buyers have the chance to inspect the property and make an offer before it goes public ‘on-market’.
There may be arguments suggesting that selling off-market draws less competition.
However, remember the golden rule: it only takes one buyer to sell a property. Off-market listings tend to attract serious buyers familiar with this approach, who are ready to pay a premium to secure a property with less competition.
With the right strategy and focus, selling off-market can be a smart decision that delivers multiple benefits.
The most efficient way to find buyers interested in an off-market listing is to match them to the property via an online marketplace like Listing Loop. These specific buyers have registered with the intention of discovering an off-market or pre-market property for sale and snapping it up before it’s seen by thousands of other competing buyers.
Discover pre-market and off-market properties you didn’t know were for sale.